Some early notes I’ve created on social networks and sharing habits.
via Platform Partnerships Matt Cano on $SNAP ""Yolo, literally built in two days by a couple of engineers and exploding in popularity... Working with outside developers and becoming more of an open platform for the mobile generation is driving engagement." (on a side note, Price sometimes "knows", incorporating, accounting and finally discounting for anchoring biases)
https://forbusiness.snapchat.com/blog/the-friendship-report
The SNAPCHAT business report
Of Gen Z and millennials, 61% believe that video and photos help them to express what they want to say in a way that they can’t with words.
We also see that millennials globally come out on top as the most “share happy" of the generations. They’re the least likely to say “I wouldn’t share that” across all categories surveyed and are also more likely to want “as many friends as possible” than any other generation.
REVOLVE:
👩🏼🎤Millennial/GenZ fst fashion retailer
🤳Network of 3500 influencers
✨Influencers drive 70% of sales
💰$499M in 2018 sales, 399 in 2017
👚~1,000 styles drop per wk
📍Est 2003, took no VC money
💸Only outside capital in 2014
📈Now, public co valued at 1.4B
(Natalie Dillon)
Revolve, a Los Angeles-based online clothing company whose growth has been fueled by social media influencers, raised $212 million in an initial public offering... founded in 2003 by Michael Mente, now 38, and Mike Karanikolas, 41. The two met at a software company called NextStrat that ended up going belly up after the dot-com bubble burst.
BUT if you want the REAL amazing details, check out this podcast, one of my favorites, Short Story Long
"#156 - Michael Mente | Revolve REPOST
June 7, 2019
Congratulations Michael!I had the chance to sit down and talk to the founder of the enormously successful online retailer of REVOLVE, Michael Mente."
https://www.listennotes.com/podcasts/short-story-long-chris-drama-pfaff-vVQ90XdjKn_/
$RVLV
"When Shanghai university student Milky Guan buys cosmetics.. the 20-year-old relies on a Chinese social media shopping website called Xiaohongshu, or Little Red Book, to figure out what’s hot and what’s not.
a startup that’s part e-commerce portal and part social media platform—Guan follows a popular online beauty influencer who teaches her fans how to apply makeup. During a recent livestream demonstration by the blogger, Guan snapped up four different cosmetic products within minutes—simply clicking on links embedded in the video.
Guan is among the millions of shoppers born after 1996, known as Generation Z, who are starting to upend China’s sprawling retail industry. ...raised on mobile devices, and social media isn’t just where they spend time—it’s where they spend cash.
...China’s Gen Z consumers account for 13 percent of household spending, more than four times that of their U.S. peers. They increasingly spend that cash via social media"
https://podcastnotes.org/2019/05/16/wei-3/
EUGENE WEI on Networks, on Recode Media Podcast
People are status seeking monkeys
The internet (with social networks) has turned status seeking from a local to a global game
Social networks are fairly boring without the status features (likes/retweets/shares)
Looking forward, more of the large social networks are going to start expanding utility
This will make it MUCH harder to displace them
It’s very easy to stop using Facebook today, but with something like WeChat in China – it’s much, much harder (it’s how you pay for things)
What might this look like?
Instagram adding more convenient shopping features
Facebook deploying its own cryptocurrency
In this day and age, all forms of entertainment compete with all forms of entertainment
“I think the world would be much more interesting if Apple, with their huge amounts of cash on hand, really did decide to take on Netflix”
BUT IT’S NOT ALL HAPPY SHARING PEOPLE everywhere, a piece on subcultures:
https://breakingsmart.substack.com/p/the-extended-internet-universe
The Extended Internet Universe
The Internet is now a very complicated place
"Unlike the main public internet, which runs on the (human) protocol of “users” clicking on links on public pages/apps maintained by “publishers”, the cozyweb works on the (human) protocol of everybody cutting-and-pasting bits of text, images, URLs, and screenshots across live streams. Much of this content is poorly addressable, poorly searchable, and very vulnerable to bitrot.
It lives in a high-gatekeeping slum-like space comprising slacks, messaging apps, private groups, storage services like dropbox, and of course, email."
"a LOT of the problems of the internet are due to much of it being simply too old...We need improvements, upgrades, and modernizations. The industrial world did that, and the internet world will have to as well.
Things were so simple 20 or even 10 years ago (social media, dated to the invention of RSS, is 20 years old, bitcoin is 10 years old)."
cross-ref the immediately preceding post on Bladerunner & cities and our desire for peace & quiet, and Skift concept "permanxiety" with:
a post from
https://stocktwits.com/r/TheBigStack/iDCSy5PnED
https://www.artsy.net/article/artsy-editorial-rise-fall-internet-art-communities
"The rise and fall of internet art communities"
"The first publicly available browser, Mosaic, came in 1993. It allowed images and text to load in a single window, and the masses joined in navigating the wild early web. GeoCities launched soon after, introducing in 1995 the ability to organize personal sites by interest..."
"DeviantArt created templates for later social sites, rolling out the ability to create avatars and write on each other’s profiles...In addition...the ability to follow people long before that ever became an idea.""
"Unlike the quantifiable interactions that pass for interactivity in 2019, such as “likes” and “reactions,” there was genuine engagement in DeviantArt’s chat rooms and forums. “A culture developed...People wanted in-depth comments and feedback, with constructive criticism..."
"2018
Surveys suggest that 26% of Facebook users have deleted the app, and nearly 10% have left the platform entirely."
SAME AS IT EVER WAS
https://journals.sagepub.com/doi/10.1177/2053951719842540
So 2069 there may be more accounts belonging to the deceased than living
What becomes of the DATA?
"This study has provided the first rigorous projection of the accumulation of Facebook profiles belonging to the deceased...
We have concluded that hundreds of millions of dead profiles will be added to the network in the next few decades alone, and that the dead may well outnumber the living before the end of the century, depending on how global user penetration rates evolve. Irrespective of how the network grows in the years to come, the vast majority of dead profiles will belong to users from non-western countries."
We believe that a multi-stakeholder approach is the best way... in crafting a future curation model, qualitative understanding of how different cultures make sense of death and the digital will be key. Likewise, the development poses difficult ethical problems that require careful consideration. The onus is now on policymakers and industry"
BUT to not end of complete bleak note, there are “safe spaces” too you might say being made in all kinds of places, such as “Twitch For Introverts”.
https://gizmodo.com/the-gentle-side-of-twitch-1834215442
"there’s a quieter side of Twitch...“Twitch for introverts,”
owned by Amazon, Twitch launched in 2011 as an off-shoot of broader live-streaming platform Justin.tv.
These days, Twitch has a reported three million streamers broadcasting from the platform each month, the company announced in December 2018.
On average, that’s nearly half a million users live-streaming on Twitch each day, reaching more than 15 million viewers every day—according to Twitch, each of those users spends around 95 minutes, on average, watching streams each day.
focused primarily on video games, but there are also streams from musicians, knitters, storytellers, makeup artists, scientists, and photographers.
Twitch co-founder Kevin Lin told GamesIndustry.biz in 2017 that smaller channels on Twitch are creating foundational communities that self-police toxic behavior, something that has the potential to spread outward into Twitch’s larger channels and chats."