The Medium Is the Market - Raw Notes
Raw Notes on Media Technology, the Printing Press & History
The Medium Is The Market (the Printing Press & economic History)
https://blogs.lse.ac.uk/businessreview/2019/03/19/gutenbergs-moving-type-propelled-europe-towards-the-scientific-revolution/
"Gutenberg’s moving type propelled Europe towards the scientific revolution:
"Book prices fell, the salaries of university professors rose, and revolutionary religious ideas spread"
"Printing was not only a new technology: it also introduced new forms of competition into European society. Most directly, printing was one of the first industries in which production was organised by for-profit capitalist firms. These firms incurred large fixed costs and competed in highly concentrated local markets.
Equally fundamentally – and reflecting this industrial organisation – printing transformed competition in the ‘market for ideas’."
"Printing reduced prices for consumers and increased the size of the market facing producers.
This shock was transmitted to the labour market, in which universities and states competed over talent and employed highly trained personnel."
We push from one metaphor to the next, from everything becoming a "tech biz" and towards "media"
What’s next?
https://www.tellart.com/projects/designnonfiction/
"Historically, design has transformed and generated new disciplines during times of fast technological change...[and] the timeless need to make the invisible visible and the immaterial tangible...
the rapid spread of digital technologies drove designers to explore how to adapt 20th-century foundational design methods and tools to a new wave of invisible and intangible materials...
The evolution of Web, mobile and social media led to the emergence of new interdisciplinary design fields and communities. Designers sought ways to... infus[e] interactivity into physical products and spaces.
advances in Physical Computing, Augmented and Virtual Reality promise to further blend the physical and digital
a new technology landscape shaped by advanced robotics, machine intelligence and synthetic biology
our tools and materials become increasingly intelligent and autonomous. Today’s designers may play a pivotal role... helping people grasp the downstream implications"
https://www.producthunt.com/posts/golden via @ProductHunt
"The next place for canonical knowledge on the Internet that will eventually cover 10bn+ topics. Golden, among other features, has a WYSIWYG AI assisted editor that accelerates the process of extracting information, applying citations, filling tables and more."
This is impressive
As the metaphor shifts from all companies as becoming "tech companies", we may see it evolve into "media companies" at least at the UX /fulfillment layers.
The demand for The Big Stack's emerging strengths in collection, curation and commentary will grow.
GOLDEN’s work on Canonical Data is being worked on by TruStory, by Holloway, Substack, and journalist experiments at Craig Newmark funded tech news effort, “The Markup” and elsewhere where the focus is on data, structure and reliability.
https://podcastnotes.org/2019/04/27/neistat/ To update later, this conversation youtuber/vlogger/creative Casey Neistat has on Calacanis podcast
“Embrace your limitations. Don’t think of them as obstructions, think of them as opportunities.”
Film has changed so much over the last 20 years
Casey used to edit videos using iMovie 1 with a 10 GB hard drive (it could only handle 25 min. of video before he had to export to tape)
Now you can make a movie with your phone and share it with the world with just a few clicks
“Every person has a device on them that can shoot ultra-high quality video. They can use that same device to edit and distribute the video to everyone on planet earth.”
"It was founded in 2004
It was sold to Google for $1.6 billion
Jason calls it “the worst sale in the history of Silicon Valley”
YouTube is worth $250-500 billion today
Casey argues that Instagram was also a pretty bad sale (they sold to Facebook for $1 billion)"
MY NOTES: if MEDIA becomes the metaphor pay attention
